Scope: The Ballston Business Improvent District (BID) was looking for a fresh approach to their annual Taste of Arlington event. In the past, they created highlight videos with no solid strategy.
After a 90-minute strategy session, we determined that the best approach was to highlight the event’s beneficiaries and tell their story of how proceeds from the event help their non-profits.
I handled scheduling logistics and script creation. Another shooter and I filmed on two separate occasions.
1. Sit-down interviews in a controlled environment utilizing a skilled gaffer to light the set
2. Event coverage to pickup b-roll based on a predetermined shotlist and script
2. Event coverage to pickup b-roll based on a predetermined shotlist and script
I handled all postproduction on the project including music licensing, lower third creation, basic color correction, client review and revisions.
"THE STORY DEVELOPMENT PROCESS AND POSITIVITY KING PRODUCTIONS BRINGS TO THE TABLE MAKES THEM A GREAT PARTNER FOR OUR VIDEO CONTENT" - Ballston BID